WHAT IS AFFILIATE MARKETING?
© Copyright by Robert Lampkin
| What is Affiliate Marketing? © Copyright by Robert Lampkin Affiliate marketing, also known as Referral or Network Marketing, is a (mostly online) promotional/marketing/advertising method which advertisers (online merchants that sell products or services) use to pay publishers (independent parties that promote the products or services of an advertiser or merchant) for results such as visitors making purchases or filling out forms. This “pay-for-performance” model is the modern version of the “finders’-fee” where individuals who introduced new clients to a business were compensated. The difference in the case of affiliate marketing is that advertisers pay their publishers only when the new client introduction results in a sale or a lead, making it a low-risk, high-reward situation for both parties.
For example, lets say that you told a few friends that you enjoyed shopping at 'Store A' because of the great prices
and other benefits, and lets say that 'Store A' also has a referral program where you can benefit by referring others.
Lets also say that you promoted their link on your website and you got some referrals from that. Now 'Store A' would
send you a bonus check (or other specified benefit) every month from the sales generated by your referrals.
It's a win -win situation because 'Store A' wins by gaining a few more customers (customers it may never have got
without your help); and you win by making a few extra dollars for doing something that you would have been doing anyway -for free - which is talking about your great deal or shopping experience. How Does It Work?
You Could be Sitting on a Gold Mine! If you could just imagine for a moment, (and I'll keep it simple), that you were working with a company that offered a 2 x 4 referral network; meaning that you could refer 2 people on your first level, but refer up to 4 levels deep. Lets say that you referred your first 2 people and it took you a month to do it and your first 2 people did the exact same thing as you did, then by your second month you would have 4 people on the second level (2) of your network. As you continue to build your network, by the third month your third level (3) would consist of 8 people, and as you finish your fourth month your network would fill itself with 16 people on the fourth level (4). Your full network would now consist of 30 people. Now, you may think that this is NOT a lot of people, and it isn't, but I've kept this example simple just to show you the concept of Affiliate Marketing and HOW it all works. Now lets' see that again... you are here Your 1st. level - you referred 2 people Month 1. Your 2nd. level - they referred 4 people Month 2. Your 3rd. level - they referred 8 people Month 3. Your 4th. level - they referred 16 people Month 4. For a total of 30 people Remember, this could all happen even faster! Now this may not be much, but this is the basis for a good part-time monthly income. Let me explain further... Depending on the company and /or the pay structure for this model, it could mean that you could earn a nice monthly income that continues to grow. For example, what if the company pays you a set amount - say $10 - for each referral in your network; that would be 30 x $10 = $300. per month (each month); - not bad for referring only two (2) people. It gets even better than that! What if the company pays you a percentage on products and services used and sold by every referral in your network - say 10% - and each referral averaged say only $200. per month - that's 10% of $200. x 30 = $600. per month (each month) - again, not bad for referring only two (2) people. To expand it even further.... What if the referral program was a 3 x 4 network? That would mean 120 people working for and with you, then your monthly income would be.... (fill in the blanks)_________. What if it was a 4 x 4 network - that would mean 340 people working for and with you, then your monthly income would be...._________. This is just an example that I have been using to teach you the concept of Affiliate/Referral/ Network Marketing and how you can benefit from it, but to be realistic, the programs that most companies are using today consists of much larger networks. They may be 3 x 7 or larger, which means having a lot more people in your network; Now we both know what that could mean for your family, your life or your lifestyle. Here is a question for you! - What would your life be like if you excelled at not just one (1) but 2, 3, 4 or even more different referral networks with different companies?!
Many people enjoy the great second income Referral/Affiliate/Network Marketing offers them, while others enjoy Affiliate/Referral/Network Marketing as a full time career. To learn more about Affiliate Marketing and how you could make it work for yourself, click here. We're serving up a heap'n help'n of Internet Home Business Success! |
Level 1
You Refer 2
Level 2
They Referred 4
Level 3
They Referred 8
Level 4
They Referred 16 There are now30 people in your Affiliate Network.
You're on your way to reaching your goals and can now begin to enjoy the finer things in life!
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